Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side monitoring as a way to improve their data collection procedures. While it requires more technical knowledge than normal GTM and may introduce extra prices, it can lead to higher precision and even more reputable information
Pixel monitoring utilizes a piece of code to register conversions on your web site. It's simple to set up and less susceptible to ad blockers.
1. Much more accurate data
The conventional method of tracking conversions on a site, using pixels, is having difficulty with changing browser personal privacy plans. This suggests that the information being sent out to Google Ads, Facebook Business Manager and other platforms is much less exact than it needs to be.
Server-side monitoring is a much more protected option that helps to bypass these restrictions, as it's filled from your very own domain name and treated as first-party code, meaning it's less most likely to be influenced by ad blockers or other security measures. This gives extra precise data and a more full image of individual journeys throughout networks.
Furthermore, this kind of tracking permits services to track conversions outside of the website, such as call and in-store brows through, which can be tough for pixel-based tracking. This flexibility offers marketing professionals much more ownership over the information they send, and makes it easier to follow different data laws. It's likewise a great deal less susceptible to scams, as it's harder for illegal stars to control the system by altering the postback URL.
2. Better control over information.
Server-side monitoring allows organizations to gather and enrich information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can assist marketers make even more informed advertising and marketing decisions.
Traditional pixel monitoring relies on JavaScript tracking codes that are put in website site visitors' browsers. These tracking codes are usually blocked by advertisement blockers, which can lead to information collection interruptions and imprecise results. Server-side monitoring enables organizations to bypass these limitations and give accurate, regular data that is much less susceptible to disturbance.
This sort of tracking also permits companies to track conversions that happen outside of the website, like call and in-store purchases. This is necessary since brand-new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is much more trusted for businesses looking for to adjust to these changes.
3. Less vulnerable to fraud
Server-side tracking makes it possible for businesses to control information hauls before it reaches 3rd party endpoints, improving safety and security and personal privacy. This is specifically important as various internet browsers and platforms increasingly alter just how they handle cookies. For instance, in iphone 14, Safari will just supply first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these restrictions and continue to track conversions that took place outside of your website.
Additionally, server-side monitoring enables you to catch individual data directly by yourself servers. This gets rid of dependancy on third parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a set of guidelines that informs your website's server what occasions to record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's additionally used to set off event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternative method that uses a tiny piece of code on your web page to accumulate information from customers.
4. Simpler to implement
Server-side monitoring is a data collection process that occurs on the web site's very own web server, bypassing internet browser constraints. This means that information accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the scope of data administration and provides companies a lot more control over transmission, making it normally extra dependable. Consequently, it's much less vulnerable to information obstacles caused cost-per-click (CPC) optimization by things like a broken connection or an energetic advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion information similarly that you would with pixels or a cookie, but this is then passed directly to your marketing and advertising tools on the server. This allows you to have even more precise information and assists make sure conformity with personal privacy laws such as GDPR. In addition, it additionally stays clear of the monitoring constraints enforced by internet browsers and advertisement blockers.