Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a means to improve their data collection processes. While it needs a lot more technical knowledge than routine GTM and might present added prices, it can lead to greater accuracy and more trustworthy information
Pixel monitoring makes use of an item of code to register conversions on your site. It's easy to establish and much less susceptible to ad blockers.
1. Much more accurate information
The typical technique of tracking conversions on a site, using pixels, is having difficulty with transforming internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.
Server-side monitoring is a more secure alternative that assists to bypass these limitations, as it's loaded from your very own domain and treated as first-party code, suggesting it's much less likely to be affected by advertisement blockers or other security actions. This supplies much more accurate information and a much more complete image of individual trips throughout channels.
On top of that, this kind of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be hard for pixel-based tracking. This flexibility offers online marketers more possession over the data they send out, and makes it simpler to follow different data legislations. It's also a whole lot less at risk to scams, as it's harder for deceptive stars to control the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring allows organizations to gather and improve data prior to sending it to third-party analytics/advertising platforms. This enhances data efficiency and precision, which can assist marketing experts make more enlightened advertising choices.
Conventional pixel monitoring relies on JavaScript tracking codes that are put in website visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and unreliable results. Server-side tracking makes it possible for companies to bypass these restrictions and provide precise, regular data that is less at risk to interference.
This kind of monitoring also enables organizations to track conversions that take place outside of the website, like call and in-store purchases. This is very important given that new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason S2S is extra dependable for services looking for to adjust to these changes.
3. Less susceptible to fraudulence
Server-side tracking enables companies to adjust information payloads before it reaches 3rd party endpoints, boosting protection and privacy. This is especially essential as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will just deliver first-party cookie data and will not enable pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that took place beyond your website.
Additionally, server-side tracking enables you to catch individual data straight by yourself web servers. This gets rid of dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's additionally made use of to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of code on your website to collect data from users.
4. Easier to implement
Server-side tracking is an information collection procedure that takes place on the web site's very own server, bypassing web browser limitations. This suggests that information accumulated by the website/app is first sent out to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it decreases the range of data monitoring and offers companies a lot more control over transmission, making it typically more dependable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make sure compliance with privacy laws such as GDPR. Additionally, it also avoids the monitoring restrictions enforced by multi-touch attribution software web browsers and ad blockers.